Sustainable Goal Tracker
A web-based tool that helps London businesses become more sustainable one step at a time, by setting goals, making pledges, and tracking progress.
| Client | Cross River Partnership |
|---|---|
| UN SDGs | 13 Climate Action 17 Partnerships For The Goals |
| Impact | United Kingdom |
| Technologies | PHP, MySQL |
01 Introduction
Cross River Partnership (CRP) is a public-private partnership that delivers regeneration projects across employability, transport, culture, and sustainability. It works with and on behalf of partners — including London boroughs, Business Improvement Districts, and landowners — to help the city work as well as it can.
CRP asked us to build Sustainable Steps as part of the Clean Air Villages 4 (CAV4) programme, to help small businesses on their sustainability journey. CAV4 was a Defra-funded project led by Westminster City Council with 26 project partners, set up to improve air quality across London "villages" where air pollution and population density are high. The idea behind Sustainable Steps was to help small and medium-sized businesses in London operate more sustainably in manageable chunks.
The main objective was a behaviour-change tool that lets users make a simple assessment of their organisation and its procurement practices.
02 The Project
From the start, the approach was for users to answer a series of prompts that generate a tailored set of actions they can take and pledges they can make. That first set of answers becomes baseline data on the user's account, which is then used to track their progress each time they return.
The tool needed to encourage users to come back, celebrate their progress, and ultimately benefit both the user and the wider community. We decided the best way to do this was a polite weekly email to each user, reminding them of the pledges they'd made, flagging any still outstanding, and noting any approaching the deadline they'd set themselves.
The build also had to fit CRP's existing tech stack, so they could maintain the tool themselves if needed and host it on their own servers.
03 Conclusion
The project was delivered successfully and on time, with no notable problems to report.