Alpha Furniture

Managed eCommerce


Alpha Furniture


2005 to present

Our Role

Design, Develop, Support

About The Client

Alpha Furnishing is a niche business providing churches and community centres with contract furniture. Their services include but are not limited to, selling and hire of chairs suitable for churches, boardrooms, care homes and community spaces. They also supply church tables, pew cushions and re-upholstery services among other things.

AndAnotherDay has been a key player in helping Alpha become the leading website in this market, with a smart new look backed by a solid e-commerce solution.

About The Project

Alpha needed a lot of work doing to their site and as there is a surprisingly high demand for church chairs, they needed a site that could handle traffic, take sales and create prices dependent on quantities purchased. We worked with them to migrate their site from JShop site into WooCommerce.

The Project Included

  • Advanced product option grouping and cross-references
  • Prices based on quantities ordered
  • Cross-selling and up-selling
  • Advanced delivery options from different suppliers
  • Integration with payment gateways (Paypal and Wordplay)
  • SEO
  • Dynamic PDF generation
  • Dedicated satellite sites to promote sectors (schools, care home etc)

Visit the website

Our Approach

The AndAnotherDay team worked closely with Alpha to deliver a website that was appealing to their niche market, whilst still maintaining a modern look and feel to the overall brand.

Our method also looked into how their customers were interacting with the website, what it was the customer was seeking and how we could make that customer journey better.

Understanding what the customer is looking for was key in developing landing pages, an SEO campaign and the build and design of the entire site. We wanted to make sure it appealed to a more traditional target audience as well as still looking fresh and modern

Integrated Digital Marketing In Action

Each supplier offers different delivery options and so and AnotherDay needed to create a system which could reflect the different prices and times dependent on what the customer was ordering. Not satisfied with just a drop-down menu, the different options are hard-coded into the site.

AndAnotherDay added a comprehensive page builder to enhance the WordPress administrator experience and to allow Alpha to fully manage their own website. They have the ability to change and manage every aspect of their site, including changing pages and articles, as well as adding more products and services.