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Search Engine Optimisation (SEO)

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What is
Search Engine Optimisation?

Search Engine Optimisation, or SEO as it’s commonly known, is defined as the efforts in quality and quantity of website traffic through visibility on search engines. Search engines such as Google and Bing have a very complex algorithm when deciding where to place your content in its search results. Some things search engines look for when ranking your website and content are:

  1. On-Page meta titles, meta descriptions, images and their alt tags
  2. Website performance – Fast load times across multiple devices
  3. Topic relevance and thought-leaders.
  4. Keywords and keyword phrases – Each page of content should have a primary keyword phrase (a topic of expertise)

Ranking factors

Backlinko released a complete list of Google’s ranking factors for 2019 and it’s a fairly lengthy list and by no means an easy task to achieve. AndAnotherDay’s content strategy, website design and website development takes care of most of these, monitoring your rank as time goes on.

Keyword research

Keyword research is one of three most important factors in succeeding in Search Engine Optimisation along with content marketing and link-building. There are many different keyword research tools available to use to narrow down your keywords but our experts use industry standard knowledge and trend data to focus keywords for your content marketing strategy and inbound marketing strategy. Keywords and Keyword Phrases are used to direct On-Site SEO and Off-Site SEO.

On-Site SEO Vs.
Off-Site SEO

On-Site SEO is efforts to optimise each and every page of your website, activities include Keyword research, Technical Auditing, Site map Optimisation and User Experience.

Whereas Off-Site SEO are activities which focus on link building or backlinks (a term used where other sites link to your site), Content Marketing and outreach marketing. These are all tasks which are designed to build trust between you and search engines, ultimately outranking your competitors.

Organic results Vs Pay-Per-Click (or PPC)

When a user is searching on Google (or other search engines), the results they get are mixed Organic and PPC adverts. These are easily identifiable and always in this order; PPC links followed by organic links.

Organically ranking is the effect of good Search Engine Optimisation, where PPC adverts is the result of good keyword analysis and targeting audiences, AdWords by Google is the most common tool but we recommend utilising an all-in-one solution, like HubSpot where you can control AdWords.

In our marketing strategy for you and your business, our experts research keywords & topics that will ensure increased visibility in search engine results, which we implement right from the beginning throughout every stage and corner of our inbound marketing activities.

Learn more about Content Marketing

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