What is lead generation?
A lead is a prospective customer who has shown interest in the services or products provided by your company. Their interest is expressed through sharing their contact information such as an email or a phone number.
Lead generation is essential for both marketing and sales teams because it helps to:
- Obtain new sales leads
- Generate the right leads
While lead acquisition, by definition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies.
Calls to action