Website Design

Website Design IS important

We are advocates for design, website design, we’re aware of the ever changing requirements and devices that hit our business online. Our designs are made with input from our developers, your requirements, the industry as it stands, predicted trends and upcoming device challenges. 

Website design is NOT just about how it looks and feels. Many other factors including navigation, brand guided, reading patterns, content, trust

 

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88% of online visitors/ consumers are less likely to return to a site after a bad experience.

Gomez report - Why Web Performance matters

Growth-Driven Website Design Vs Traditional Website Design

Many agencies design websites with the intention to not optimise, sometimes called the “Set and forget” approach this is the Traditional Website Design approach where it’s built to sustain the current industry period.

Growth-Driven Website Design is built with future additions and optimisation in mind, curating and analysing data from many sources across multiple industries in order to best address the needs of today, tomorrow AndAnotherDay. 

We’ve researched and continue to update our knowledge of the User Experience in a number of ways which excel our website design practices:

  1. Qualitative UX Research
    • User Surveys
    • User Interviews
    • Mini-Website questionnaire
    • Website Chat
    • User Testing
  2. Quantitative UX Research
    • Website Analytics
    • Website Event Tracking
    • Website Funnel Reporting
    • Website Competitor Research
  3. Observational UX Research
    • Click Heatmaps
    • Scroll Heatmaps
    • User recordings

 

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38% of people will stop engaging with a website if the content or layout is unattractive

Adobe - The state of content report

Inbound Marketing Website Design

There’s not much point in designing a growth-driven website if you’re not taking into consideration your Inbound Marketing approach. An Inbound Marketing driven Website Design brings together Our Website Design Creativity and Your Business Requirements to retain customer interest for longer periods of time, giving readers more valuable content and ultimately increasing your lead conversion rates. We consider each lead capture form on our website to ensure a high success rate in user engagement and lead-conversion