One of the most frequently asked questions in our industry is “How much does a new website cost?”
Contrary to popular belief, the answer to this question is not one that can be answered with a simple figure. There is an extremely lengthy list of factors that you, an agency or any other marketing professional will need to take into consideration when formulating a price quote.
We need to Consider...
Firstly, and perhaps most fundamentally, why is it that you have come to the conclusion that you need a website?
Are you not being found on search engines?
Do you receive an acceptable number of inbound inquiries on a monthly basis?
Are you not converting your visitors, or engaging them to the point they will take a desired action?
Or is it simply that your website design has grown dated, and looking a bit out of sync with current web trends and culture?
Is The Website Actually The Problem?
Before considering a new website cost, and the associated hassle that comes with getting one, you may first want to consider whether it is truly the website that’s actually the problem.
Are you blogging regularly enough?
Are you posting enough on social media?
Have all of your existing pages been SEO optimised?
Are you running successful PPC (Pay per click) or Paid Social campaigns?
Use the funnel below to ascertain how much of the Top Of Funnel (ToFu) activity you are actively doing…
If there are gaps in your funnel, it may be that you not only need to be considering the new website cost, but also a wider programme of activity that will promote your site, attract visitors, generate leads and optimise sales conversions.
However, if all of the above boxes are ticked, and you are still facing complications, then you may indeed be correct – Maybe it is time to consider a new website.
But Before We Do This...
A new website cost quotation will need to factor in:
- The number of pages on your sitemap
- The complexity of lead capture capabilities
- Your choices of CMS & Front-end Technology
- The SEO optimisation
- Whether or not you require a login portal
- Will you need a blog?
- Do you need your customers to be able to buy products through the website?
There are a plethora of elements that will need consideration before requesting a quotation for pricing on a new website or campaign. Complexity means time. Time, naturally, correlates to cost. Similarly, the cost of a website will be very different from a promoted website campaign. Basic websites that will are designed to just be fit for purpose should start from anywhere in the region of £5,000, to £10,000.
For something much more complex, you could be looking at well over this.
It’s paramount that you map out a solid specification that is unique to your needs as a business, either by yourself or with consult from an agency. Without this, it will be impossible to have a clear picture of whether a price quote is accurate, or too cheap, or too expensive. It will also save a lot of agency time from their perspective, as they will know how to accurately produce their proposal from the get-go.
