The leaves are turning a wonderful shade of gold and red, weirdly, the air seems to be getting a little warmer. As always, the British weather is confused. But we’re not confused, not one bit. Because this week 4 of our team headed up to the City of London to complete a two-day course on ‘Understanding the Business of Retail Investment Fund Management Companies’. Now, why would a Digital Agency send their team onto a course which has absolutely nothing to do with web development? Because it has EVERYTHING to do with one of our clients.
As a Digital Agency, we get to work with a huge array of business; everything from a website that sells ‘church chairs’ to ‘Applied Technologies’. But we think it’s important to know the company inside and out so we can better understand the client’s needs. So, on Tuesday and Wednesday this week, the members of our team that look after Woodford, a fund management company, travelled up to The City of London to learn more about fund management with the key objectives of:
- Understanding the regulatory environment within which retail investment funds, their managers and service providers operate
- Be aware of different retail fund structures and their operational implications
- Comprehend key international and domestic trends and the impact of ‘wrappers’, taxation and accounting policies on retail funds
- Understand the mechanics of marketing, distributing, managing, and administrating retail investment funds
- Be aware of the connectivity of the business and influences on profitability.
Those objectives might sound like a load of gobbledygook, but it’s important information that helps Woodford Funds be the successful company it is today.
The two-day course was run by Cadogan Financial Limited, who have over 40 years’ experience in this field. It was supported by The Investment Association who are the trade body that represents UK investment managers. They have over 200 members who collectively manage over £5.7 trillion on behalf of clients in the UK and around the world. So, this course meant business. The Jerram team were joined by one of Woodford’s Data Analysts (not just to keep them out of trouble!) and were in amongst people who work within the banking and investing firms; Jerram was the only Digital Agency there.
“I found the 2-day course a good overview of the workings of a Fund Management company which I have managed to link back to my conversations with the Woodford team over the last 3 years. It’s given me a good insight into KIIDs, Nav prices, the performance analysis of a funds and the importance of accurate marketing.”
Learning about how our client’s companies work is a big deal for us. We find it helps us understand the brand better, how the company works, what their needs are as a client, the language they use and what they want. Having even a basic understanding of how a company works is a simple but effective way to show the client that you’re taking them and their company seriously.